Introducing dried vegetables using Phytorich

What are functional ingredient-rich vegetables?

Vegetables are essential for our health. However, with advancements in breeding technology, modern vegetables are creating new value beyond "just eating them." One such example is functional ingredient-rich vegetables.

Functional ingredient-rich vegetables are vegetables that have been bred to increase specific functional properties or components with health in mind. Compared to regular vegetables, they have been improved to contain more functional ingredients such as beta-carotene, lycopene, and polyphenols. This makes it possible to efficiently consume beneficial components through daily meals.

Phytorich Vegetables: Unleashing the Natural Power of Vegetables

Phytorich vegetables are a prime example of functional ingredient-rich vegetables. Developed by Takii & Co., Ltd., this brand was created by focusing on the "color" and "functionality" of vegetables. For example, orange carrots are rich in beta-carotene, and reddish-purple mizuna is high in polyphenols, indicating that the color itself is a testament to the functional ingredients it contains.

Furthermore, this "visible functionality" is an appealing characteristic for those who cook. Simply serving them adds color to the table and provides peace of mind that you are supporting your family's and your own health.

Dried Vegetables Made from Phytorich Vegetables

At OYAOYA, we offer these Phytorich vegetables as dried vegetables. Below are the items we handle and their characteristics.

Orange Carrot

The vivid orange carrot, called "Oranje," has thin skin, a refreshing herbaceous aroma, and a clean taste. Its charm lies in its rich carotene content, which boasts excellent antioxidant properties, compared to regular Western carrots.

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Kyokurenai Carrot

This Japanese-bred variety captivates with its glossy red body and delightful sweetness, charming both the eyes and the palate. Its aroma is subtle, allowing its rich sweetness to stand out. Containing lycopene from its Kintoki carrot lineage.

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Bentenmaru Spinach

We use Bentenmaru spinach, a variety with less bitterness and a strong, sweet umami flavor. We dried it to be soft so it can be enjoyed as is; please use it by sprinkling it.

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Benihoushi Mizuna

This red mizuna has a high aroma and a crunchy texture. The red stems indicate the presence of anthocyanin, a functional ingredient.

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Healcie Okra

We use the Healcie variety of okra, which has a strong, characteristic stickiness and a slightly whitish color. When fresh, it's known for its tender flesh and is exquisite when simply grilled. Healcie contains water-soluble pectin, a type of dietary fiber.

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Phytorich Vegetables: A New Step to Transform Your Dining Table

"I want to enjoy vegetables more, but I'm too busy to put in the effort."
For such daily lives, OYAOYA offers a new proposal. Phytorich vegetables—the name might still be unfamiliar. But once you know them, you'll surely think, "This is what I wanted!" Phytorich vegetables are a special series of varieties rich in functional ingredients and pursued for their deliciousness.

OYAOYA offers these in the form of dried vegetables. Color, functionality, and ease of use. These dried vegetables, which combine all three, can easily enrich your dining table even on busy days.

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• About Phytorich (Takii & Co., Ltd.)