The future of OYAOYA

Thanks to farmers who inherently embrace sustainable practices, new forms of agriculture have begun to emerge. As a result, OYAOYA's commitment to reducing food waste by upcycling "imperfect" vegetables is bearing fruit.

Not only has public understanding of sustainability grown, but the young farmers who have partnered with OYAOYA have also become increasingly popular, attracting more buyers. Consequently, there is no longer a problem finding uses for "imperfect" vegetables that previously had no destination.

The farmers OYAOYA works with in the northern Kyoto Prefecture are all vegetable professionals dedicated to soil, compost, and cultivation methods. The high-quality vegetables grown by these farmers, who possess extensive knowledge, skills, and experience in agriculture, are, of course, incredibly delicious. However, from the user's perspective, new challenges have emerged.

Take seasonality, for example. If you miss the peak season for fresh vegetables, you can no longer experience that incredible flavor. The same applies to freshness. Cucumbers and eggplants, especially in summer, only last about a week in the refrigerator. Moreover, it can be difficult to find Kyoyasai (Kyoto vegetables) like Kujo green onions, Manganji peppers, and Shogoin daikon in regular greengrocers, or even if you find them, you might not know how to cook them.

Dried vegetables offer a solution, allowing you to enjoy seasonal vegetables without waiting for the next season, preserving them for a long time at room temperature without worrying about freshness, and easily incorporating special Kyoto vegetables into your daily life.

Just like OYAOYA's logo, dried vegetables are the perfect solution to these budding problems. OYAOYA is being reborn, maintaining its core concept of cultivating deliciousness in agriculture and on the dining table.

The joy of rediscovering the charm of vegetables through the different flavors and textures of fresh and dried produce remains the same. This experience of cultivating deliciousness is surely the greatest added value of drying vegetables. From now on, OYAOYA will be a dried vegetable brand, delivering specialty vegetables from professional farmers as "new delicacies from the field."

The future of OYAOYA →