The future of OYAOYA

Thanks to farmers who have a sustainable mindset, many new forms of agriculture are beginning to emerge, and OYAOYA 's efforts to reduce food waste by upcycling non-standard vegetables are beginning to bear fruit.

This is because not only has understanding of sustainability spread among the public, but the young farmers who have worked hand in hand with OYAOYA have also become increasingly popular and the number of buyers has increased, so there is no longer a shortage of uses for non-standard vegetables that previously had nowhere to go.

The farmers in the northern area of ​​Kyoto Prefecture that OYAOYA does business with are all vegetable professionals who are particular about soil, compost, and growing methods. The high-quality vegetables grown by farmers with a wealth of agricultural knowledge, skills, and experience are, of course, incredibly delicious. However, from the user's perspective, there are also new challenges.

For example, seasonality. If you miss the season for fresh vegetables, you will no longer be able to experience their amazing deliciousness. The same goes for freshness. Especially in summer, cucumbers and eggplants only last about a week in the refrigerator. Not only that, but Kyoto vegetables such as Kujo green onions, Manganji peppers, and Shogoin radishes can only be purchased at a limited number of greengrocers, and even if you can get them, you may not know how to eat them.

You can enjoy seasonal vegetables without having to wait for the next season, they last for a long time at room temperature without worrying about freshness, and you can easily enjoy slightly special vegetables such as Kyoto vegetables in your everyday life.

Just like the OYAOYA logo, dried vegetables are the answer to all of these problems that have just begun to sprout. OYAOYA will be reborn while keeping the same concept of cultivating delicious food for agriculture and the dining table.

The fun of rediscovering the appeal of vegetables through the different flavors and textures between fresh and dry is the same as before. This delicious! experience of cultivating the vegetables is surely the greatest added value of drying vegetables. From now on, OYAOYA will become a dried vegetable brand that delivers the carefully selected vegetables of professional farmers as "a new treat from the fields."

The future of OYAOYA →