Non-standard vegetables with nowhere to go

Jan 21, 2022by 小島怜

OYAOYA, a dried vegetable brand made from imperfect produce

There was a family-loving cucumber that bent because it shared the water and nutrients it needed for its own growth with its siblings. There was also a sleepy radish that found its soft soil bed so comfortable that it slept until its fruit split open.

規格外野菜

Where does imperfect produce go?

Imperfect vegetables that don't make it to supermarket or department store shelves and are never seen in everyday life have untold stories. Just like people, they might have various reasons for not meeting standards due to their appearance—perhaps related to their family structure, home environment, or personality.

For farmers, the effort involved in growing imperfect vegetables is the same as for perfect ones. When it's time for harvest, if they are simply uneven in shape or size, their taste remains unchanged, meaning most of them are delicious.

規格外野菜

Discarded imperfect produce

The proportion of imperfect vegetables produced by one farmer is about 30% of their total harvest. Some farmers are finding unique ways to upcycle these vegetables, which would otherwise be discarded or sold cheaply, by processing them into dried vegetables.

Upcycling into dried vegetables

However, despite the added value given to vegetables that would otherwise have no purpose, the general image of dried vegetables is still somewhat plain, often associated with traditional preserved foods like dried daikon. In reality, dried vegetables concentrate their umami, and their taste can vary depending on the farmer's commitment to soil, compost, and cultivation methods. They offer a re-discovery of vegetable deliciousness, a new treat from the field.

Classic daikon becomes even richer in flavor. Cucumbers become deliciously sweet, offering a straightforward and new texture. Radishes retain their subtle sweetness and the blushing color they developed while sleeping in.

規格外野菜

Imperfect produce suitable for dried vegetables

In fact, imperfect vegetables are perfectly suited to be the stars of dried vegetables,

and perhaps they are the ones that deserve a happy ending, like in "The Ugly Duckling,"

cultivating deliciousness for both agriculture and our tables.

Agriture Inc.'s Sustainability


乾燥野菜を試してみる

「OYAOYAのドライトマト(大玉トマト使用)パッケージ」
「乾燥された大玉トマトの断面が見えるドライトマト」
Dried tomatoes
from ¥600
OYAOYAの乾燥たまねぎパッケージ商品
京都府産乾燥玉ねぎを細切りにした商品のクローズアップ写真。
Dried onion
from ¥550
乾燥生姜のパッケージ正面。黄色〜茶色のラベルが印象的な透明袋入り
細切りの乾燥生姜を円状に並べた写真。軽やかな質感が見える
Dried ginger
from ¥600
乾燥ビーツの商品パッケージ。京都産のビーツを使用し、シンプルなラベルデザインが印象的。
乾燥ビーツの細切りと角切りの比較。甘みと食感の違いを視覚的に伝える2種類のカット
Dried beets
from ¥600
国産乾燥オクラ(京都府産)パッケージと商品イメージ。乾燥野菜OYAOYA。
乾燥オクラのカット断面盛り付け写真。ゴロゴロ食感とねばねば感を強調。
Dried okra
from ¥550
国産乾燥きゅうり(京都府産)パッケージと商品イメージ。乾燥野菜OYAOYA。
京都府産乾燥きゅうりのクローズアップ。低温乾燥でコリコリ食感を実現。
Dried cucumber
from ¥600
乾燥ごぼうのパッケージ正面。黄色のラベルと中身が見える透明袋仕様
乾燥ごぼうのアップ画像。繊維質で自然な色味が強調されている
Dried burdock
from ¥550
国産乾燥白ねぎ(京都府産)パッケージと商品イメージ。乾燥野菜OYAOYA。
京都府産乾燥白ねぎを細切りにしたクローズアップ写真。柔らかい食感が特徴。
Dried white onion
from ¥600
乾燥ほうれん草のパッケージ正面。緑のイラストラベルと透明の袋入り。
乾燥ほうれん草を平らに広げたアップ画像。形が自然で色味も残る。
Dried spinach
from ¥550
パッケージに入った乾燥小松菜の商品画像(OYAOYAラベル)
カットされた乾燥小松菜の平置き写真(背景ベージュ)
Dried Komatsuna
from ¥550