Media Coverage | Featured in Hanako.Tokyo!
The article was published in Hanako.Tokyo, which is popular mainly in the Kanto region!
It all started with an encounter with a farmer in northern Kyoto
--What inspired you to start OYAOYA?
"When I was in university, I studied agriculture. I visited organic mandarin orange farms in Ehime Prefecture to study the impact of agriculture on the local community. I wondered, 'What would it be like in Kyoto, where I was born and raised?' and visited many farms. I noticed many issues, such as the aging of farmers and the fact that agriculture itself was in danger of disappearing.
As I listened to their story, I learned that about 30% of the total harvest was non-standard vegetables, and most of them were discarded. Even if we tried to solve the problem of non-standard vegetables, if they were raw, it would cost money to transport them, and they would rot on the way. That's when I happened to come across Ethie Agricultural Products." (The following is from their website)
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