Media Coverage | Featured in Hanako.Tokyo!

Hanako.Tokyo, a popular magazine mainly in the Kanto region, has published an article about us!

It all started with an encounter with farmers in northern Kyoto.

--Please tell us what led to the establishment of OYAOYA.

"I studied agriculture during my university days. I visited organic mandarin orange farmers in Ehime Prefecture and researched how agriculture affects the region. When I visited various farmers in Kyoto, where I was born and raised, I saw many problems, such as the aging of farmers and the precarious survival of agriculture itself.

As I listened to their stories, I learned that about 30% of the total harvest was off-spec vegetables, and many of them were being discarded. Even if they tried to solve the problem of off-spec vegetables, shipping fresh produce was expensive and they would rot during transport. That's when I happened to meet Echigo Nosan." (Continued on the website)

OYAOYA: Dried off-spec vegetables, including Manganji peppers and Shogoin daikon